A Journey Through the Worlds of Film and Television.

Chapter 528 Lubusi's Speech

"Now, please enjoy our orange one!"

As the screen dimmed and lit up, the first generation of Orange phones in different colors appeared on the big screen: Phantom Night Black, Moon Shadow White, Sky Blue, and Coral Purple.

The smooth lines and unique colors all attracted the attention of the audience.

"Can you guess what the price of this phone is?"

People at the scene immediately started guessing. Some guessed it was three or four thousand, some guessed it was more than two thousand, and some guessed it was more than one thousand.

Through previous comparisons, everyone knows that Orange is going to take the high-end route and compete with major foreign brands, so it is guessed that the price will naturally not be too low.

Moreover, there is a simple function introduction at the bottom of the screen, which clearly states that the phone has multiple functions including photography, music, video, etc. The foreign brands on the market that have these functions at the same time are all priced above 4000.

"Thank you all for participating. We will announce it to you soon. Please look at the big screen!"

Then, a number popped up on the big screen: 2188 yuan! The scene immediately became lively, with some people cheering, some applauding, and even whistling.

After the situation calmed down, Lu Cheng spoke again.

"Some people may be worried that Juzi has just started making mobile phones, so what can it produce? Will it be just a fake product?

In fact, as early as when I founded the Juzi brand, I had already thought about making a mobile phone, a mobile phone that could be on par with or even surpass major foreign brands. In the past two years, Juzi has been preparing for the mobile phone.

To this end, we at Juzi hired professionals at high salaries, formed a technical team, invested a lot of money in research and development, and worked hard to make mobile phones. A few months ago, my chief technical engineer told me, Mr. Lu, our mobile phones are already very good, and further investment will only increase costs and reduce profits.

I told him directly that since we were going to make mobile phones, we had to do our best to make them the best. To this end, we invested all the money we could, and didn’t even have money left for advertising or hiring celebrities. As a result, I, the big boss, had to personally stand up and pretend to be a celebrity to promote the product to everyone.”

There was a burst of laughter at the scene, and the atmosphere was warm yet relaxed.

Later, Lu Cheng continued, "At the beginning, the director of the marketing department also advised me that our MP4s have been sold overseas, and the production volume cannot keep up with the sales volume, so why not focus on making MP4s?

Yes, the competition in the mobile phone market is so fierce. Foreign brands occupy the high-end market, and domestic brands are engaged in price wars. The mobile phone market has been almost divided up. Who will we sell our Orange mobile phones to? In other words, who did we make this phone for? "

At this point, Lu Cheng paused for a moment before continuing, "There is such a group of people around us. They are either in their youth and have infinite visions for the future. They are either in their prime, having experienced the hardships of life but still unwilling to be ordinary. They are either in their twilight years, but still stick to their posts and shine.

Because of them, we have what we have today. Because of them, we have the motivation for more than 5,000 employees to work hard. Because of them, we will forge ahead and move forward courageously!

They are not content with mediocrity and are still fighting for their dreams. They yearn for advanced technology and a happy life. They have fire in their hearts, light in their eyes, and they are shining with confidence and optimism.

They are you, me, everyone present, the millions of fans outside the venue, and the countless passers-by who are fighting for their dreams! "

When Lu Cheng spoke to this point, his tone was passionate and his emotions were powerful, which aroused the emotions of everyone present. Everyone seemed to find their own shadow in these words, and warm applause broke out at the scene.

Some people say that low-end sales sell products, mid-end sales sell services, and high-end sales sell values.

There is some truth in this statement. Top marketing people often have outstanding speaking skills, can mobilize people's emotions, and can make millions of people empathize.

Of course, if all of this is separated from high-quality products, it will ultimately be like a dam built of sand that will collapse at the slightest impact.

“Some people may be disdainful. Why should a newly established brand like you compete with those big foreign brands? If you are so eager to succeed, you will definitely face failure in the future. What I want to say here is that we are never afraid of failure.

If we succeed, we will not forget our original intention and will continue to work hard. If we fail, we will learn from experience and move towards victory step by step with confidence! "

At this moment, everyone saw Lu Cheng's vigor and confidence, and also saw a new brand that was rising. The scene was once again filled with warm applause.

At this moment, the atmosphere on the entire scene had reached its climax.

Afterwards, another beautiful host came on stage and announced a piece of news: 10 lucky audience members would be drawn on the spot and each of them would be given an Orange mobile phone directly.

Long before the show started, every seat was numbered, and everyone could sit wherever they wanted after entering the venue. The lottery ensured fairness.

As the countdown on the big screen ended, the first lucky audience member was selected. A 17 or 18-year-old boy immediately stood up excitedly: "It's me! It's me!"

The staff member came forward to check the number, and after confirming that it was correct, he immediately invited the audience member to the stage, where Lu Cheng personally presented him with the mobile phone.

The young man was obviously a little excited. He almost fell down when he went on stage. His legs were still shaking when he stood next to Lu Cheng.

"Um... I... My name is Du Peng, I'm from Shandong Province, I just graduated from high school this year and was admitted to Jinling Normal University. I like oranges very much and I admire Mr. Lu very much."

Lu Cheng handed the phone to the other party and encouraged him: "Do your best, a wonderful university life is waiting for you!"

"Thank you, Mr. Lu! Thank you, Juzi! I will study hard and apply for the postgraduate degree of Dongda University in the future!"

The president of Tokyo University was laughing happily in the audience, and Lu Cheng's speech also made Tokyo University proud.

Then, the second lucky audience member was a middle school teacher in her 30s, the third was a female office worker, and the fourth was a college student...

As one lucky audience member after another was selected, none of the leaders sitting in the front row won a prize, and only one student from the University of Tokyo won a prize. It can be said that the result was quite fair.

As the exciting lucky draw session came to an end, Lu Cheng announced again that each person present would be given a 100-yuan voucher with a special number, which could be used to purchase Orange mobile phones in offline stores within a limited time.

After that, it was the question-and-answer session. Reporters from various media outlets swarmed in, as did some Ju fans. Everyone had a chance to ask a question.

"Mr. Lu, can the Ju mobile phone really compete with the big foreign brands? Is the quality guaranteed?"

"No matter how much I say about this issue, it is better to let the facts speak for themselves. Good products will speak for themselves."

"Mr. Lu, aren't you afraid of being suppressed by foreign brands if you provoke them like this?"

"Orange is never afraid of a challenge. What can't beat us can only make us stronger."

"Mr. Lu, why do you charge a higher price for your MP4s when selling them overseas? Shouldn't we treat them equally?"

“This is called giving someone a taste of their own medicine.”

"Mr. Lu, do you have a girlfriend? Can you introduce her to me?"

"Of course, but my girlfriend is still studying. In order to avoid disturbing her life, I'd better not announce it. My classmates at the University of Tokyo should all know."

"Boss Lu, Juzi has just started making mobile phones, but it's so high-profile and making enemies everywhere. Is it because Boss Lu is too young and hot-tempered?"

Lu Cheng laughed: "My dear reporter, I am only 21 years old this year. I am still a young man. How can I be called a young man if I am not full of energy?"