How could someone who's been reborn be optimized?

Chapter 15: Customer Acquisition Methods

When the text message ringtone sounded, Chen Yuanzhou was already sitting face to face with Wei Shanting, so he ignored it.

Upon seeing him return, Wei Shanting quickly asked, "Manager Chen, what did the client say?"

"The client has agreed, 330 million!" Chen Yuanzhou replied in a deep voice, "But we need your cooperation on a few things to help the client avoid taxes."

Wei Shanting nodded eagerly, like a chick pecking at rice: "No problem, no problem, I'll cooperate however you want!"

Chen Yuanzhou then explained to Wei Shanting in detail the matter of lowering the contract price and then transferring the money in cash.

Upon hearing that it wouldn't affect him in the slightest, Wei Shanting readily agreed, then said, "Manager Chen, thank you so much! Just take the 5 yuan, and have the client transfer 5 yuan less to me later."

Chen Yuanzhou nodded, then guided Wei Shanting to sign and affix his fingerprint to the agreement, and gave him a receipt for the property certificate. This deal was now a done deal.

If either party reneges at this point, they will face a penalty of 10% of the transaction price!

Amidst Wei Shanting's profuse thanks, Chen Yuanzhou left his house, then calculated his earnings for the day...

5 + 4.4 = 9.4. Oh, and we can't forget the 1500 yuan sponsored by the kind-hearted Wu Ningfeng.

The total is a little over 9.5!

In his previous life, villas or large apartments cost tens or hundreds of millions of dollars. Compared to the service fees of millions for a single order, Chen Yuanzhou would probably be furious if he only earned this little money after working for half a day.

But for someone as simple-minded as Comrade Chen, a daily income of nearly 10 yuan is barely acceptable.

After all, I'm just a newbie at the agency. I have to take things one step at a time and progress gradually.

Chen Yuanzhou hailed a taxi at the entrance of Ming Shi Ya Yuan and returned to the store.

It was already past 7 p.m., and everyone had gone home, leaving only Li Jing on duty and Zhang Wang waiting for news.

As soon as Chen Yuanzhou entered, Zhang Wang eagerly asked, "How did it go?"

"Done!" Chen Yuanzhou nodded with a smile.

"Okay, okay, Li Jing, you teach him how to complete the property transaction on the system. I'll go call the district manager." Zhang Wang said, taking out his phone and leaving the house.

Chen Yuanzhou knew that this was a case of acting first and reporting later. Such a low service fee should have been approved by the leader first, and the decision could only be made after the leader gave his approval.

However, the market is so bad this year that the overall performance will definitely be very poor. Since they can't pursue performance, Zhuowu Company can only pursue market share.

To put it bluntly, performance is the substance, and market share is the appearance; you have to have at least one of them, right? That's why ultra-low service fees are generally approved recently, which is one of the reasons why Zhang Wang dared to take advantage of the system with Chen Yuanzhou.

The call was quickly answered, and the regional manager, Lou Chunhua, spoke up: "Zhang, what's up?"

Zhang Wang feigned embarrassment and said, "Boss, I brought in a self-supplied item and only charged 5000. The contract has already been signed."

Lou Chunhua fell silent instantly, and Zhang Wang could even imagine her gloomy face at that moment.

Lou Chunhua is in her thirties. Although she is a woman, she is a well-known iron lady in Zhuowu Company. She has always been serious and is known for her strict management style.

When she was a store manager, she led her agents to achieve a single store's monthly sales of 50 yuan and capture 75% of the market share in the region, making her famous overnight!

However, the thing she is most famous for is that when a competitor's store came to her store under some pretext and started a fight, she, a woman, rushed to the front without any fear!

The store managers in the area were somewhat intimidated by such a boss.

So she didn't say anything, and Zhang Wang didn't dare to explain further.

Lou Chunhua finally sighed, "It's signed, so be it. Hopefully, we can finalize the online contract this month. We can't lose market share. By the way, could you provide the property listings and prices? And who signed the contract?"

"The online contract signing went smoothly. It's a townhouse in Phase 1 of Qinchun Garden, 360 square meters, for 3.3 million yuan. It was signed by a newlywed couple named Chen Yuanzhou."

"That's the newbie who didn't even pass the entrance exam?" Lou Chunhua chuckled. "That's quite something, charging only 5000 for a townhouse worth 330 million! What can I say?"

Then she slowly asked, "Zhang, didn't you give this self-delivery service to the newcomer?"

The store managers are all former agents, so they naturally have their own accumulated customer base, and it's common for old customers to come to them.

It's not surprising that the store manager would give such a form to a new employee, which is why Lou Chunhua asked this question.

Zhang Wang hurriedly said, "No, it's not true. Chen Yuanzhou signed it himself."

"That's fine. Tell him to prepare a report on the signed contracts, and I'll sit in on the meeting tomorrow morning."

After hanging up the phone, Lou Chunhua thought for a moment. Since the townhouses had been sold, given the current sluggish market, she suggested that the real estate agents change their focus and shift their attention from small apartments for first-time homebuyers to larger, more upscale apartments. Perhaps that would be effective.

Hmm, let's hear what the newcomer has to say tomorrow before we see.

Chen Yuanzhou, on the other end of the line, didn't take Zhang Wang's suggestion to prepare for signing a contract and sharing it seriously. He casually agreed and then started to consider another matter.

Zhou Yun's house hasn't been sold yet!

On the one hand, he had promised her he would sell her house in a short time. In this respect, Chen Yuanzhou had his own pride!

If you promise something but can't deliver, how can you maintain the confidence that belongs to a top agent?

On the other hand, 348 square meters, 275 million!

How could Chen Yuanzhou let such a must-sell property slip through his fingers?

But where will the customers come from? That's the biggest question right now!

Currently, real estate agencies primarily acquire customers online, supplemented by offline methods.

Online listings, which involve listing properties on various real estate websites to attract customers to inquire and then schedule viewings, were already the most important way for real estate agents to acquire customers in 2008.

Offline methods can be divided into two aspects: one is the most traditional methods such as store customer acquisition, community promotion, posting notices, and distributing flyers.

On the other hand, they conduct thorough screening of high-value lists by phone. For example, the company regularly purchases customer lists from property management companies, car companies, and insurance companies, and then distributes them to brokers for telephone outreach.

Although leaking customers' personal information is illegal, this gray area is too difficult to regulate, making it impossible to form effective control.

Many people frequently receive spam calls promoting real estate, cars, or insurance, which is why they find it extremely annoying.

However, neither method is suitable for Chen Yuanzhou's current situation.

Online marketing is more like waiting for a rabbit to run into a tree stump; it's basically all about luck.

Offline methods are too cumbersome and inefficient.

"No, we need to find a way to quickly acquire a large number of customers!"

Chen Yuanzhou leaned back in his chair, lost in thought for a long time…

"You guys are really hardworking! You haven't left yet?" Zhang Jun suddenly walked in from the door, carrying a KFC family bucket in his left hand and a young girl who looked to be no more than 20 years old holding his arm in his right.

Li Jing laughed: "Is your date over?"

"Haha~ I was just passing by on my way home, so I came in to check on you guys." Zhang Jun said, putting the family bucket on the table: "We can't finish it, so here you can have it as a midnight snack."

"Thanks!" Li Jing chuckled as he picked up the chicken nuggets and handed them to Chen Yuanzhou first.

"Xiao Chen, haven't you finished eating yet? Eat something! Free food always tastes the best!"

Reminded by him, Chen Yuanzhou suddenly realized he was starving, and without hesitation, he took the chicken nuggets and started eating them.

As I was eating, a sudden inspiration struck me!

I've got an idea!